Tools I Use

Tools I Use — Ethan King
01 / Automation Level Decider™

Find the Right Level of Automation, For Any Task

Every computer-based task could theoretically run on its own. The trick is knowing how much to automate each one. Pick a task, slide five dials, and this tool tells you exactly where it belongs on the Six Levels of AI Autonomy™, from chatting with AI to AI that acts before you ask. I built it from the framework in my book Done. Free. No signup. It settles the "should I automate this?" debate in about a minute.

Free to Use
Automation Level Decider free tool by Ethan King
02 / QR Code Generator

QR Codes in Seconds, Free Forever

Most QR code generators want an account, an upgrade, or a watermark just to give you a square of pixels. That's overcomplication at its finest. So I built my own. Type a link, some text, or your full digital business card with every social profile on it, and the code appears as you type. No signup. Nothing stored. It might be the fastest QR code generator on the internet.

Free to Use
Free QR code generator by Ethan King
03 / Add Play Button

Add a Play Button to Any Image

You can't embed a video in an email. The workaround is a thumbnail with a play button that links to it, and people click those at a much higher rate than a plain image. Making one used to mean opening a design tool for a ten-second job. So I built this for myself: upload an image, click once, download your thumbnail. Free. No signup. Your image is never stored. I'm sharing it because it keeps saving me time.

Free to Use
Add a play button to any image, free tool by Ethan King
04 / Wispr Flow

Speak to Your AI Instead of Typing

You think at talking speed. You type at a crawl. That gap is where good ideas go to die. Wispr Flow turns your voice into clean, polished writing in any app. Email, Slack, ChatGPT, wherever your cursor is. It strips the filler words, fixes your mid-sentence corrections, and matches your tone. I write four times faster now, and it's simpler than you think.

Try Wispr Flow free
Wispr Flow voice dictation
05 / Plaud

A Second Brain You Can Wear

You know those AI note takers that sit in your Zoom calls? Plaud is that, for everyday life. I wear the pin as a necklace, and it captures my conversations, keynotes, and meetings while I stay present in them. Then AI does the heavy lifting: action items, patterns across weeks of conversations, and raw material for presentations, blogs, newsletters, even books. Everything you say and hear becomes something you can use. It's almost like a second brain. Almost.

Try Plaud
Plaud NotePin wearable AI note taker worn as a necklace
06 / OpusClip

Turn One Video Into 30 Pieces of Content

Every video you record, whether it's a podcast, a training, or a webinar, is an hour of marketing sitting on a hard drive. OpusClip's AI finds the best moments, cuts them into vertical clips, adds animated captions, and schedules them across your platforms. One upload becomes weeks of content. Your editor becomes software.

Try OpusClip free
OpusClip AI video clipping
07 / Voice AI

Never Miss a Call, Even When You're Closed

A missed call is a missed customer. Replace My Receptionist answers your phone 24/7 with a natural, human-sounding voice that books appointments, answers questions, and follows up by text. Here's the part most people skip: an untrained AI agent will confidently tell your customers wrong information. My team sets yours up, trains it on your business, and keeps improving it over time. Built for businesses without a voice AI expert on staff.

Try Voice AI
AI receptionist answering business calls
08 / Social Media Automated

Let Your AI Agent Post For You

Online omnipresence sounds great until you're the one doing the posting. This is the exact setup I use so my AI agents post and schedule to all of my social media accounts for me. Connect your platforms once, hand your agent one API key, and your content goes out everywhere while you do something better with your time.

Try It Free
Social Media Automated, the setup Ethan King uses for AI agent social posting
09 / HighLevel

Replace Ten Tools With One Machine

Most businesses duct-tape ten subscriptions together and hope they talk to each other. That's overcomplication, and overcomplication is why growth stalls. HighLevel runs my CRM, funnels, email, booking, invoicing, and automations in one system. It captures the lead, nurtures it, books the call, and sends the invoice while I sleep. The page you're reading right now? Built on it.

Try HighLevel free
HighLevel all-in-one marketing platform
10 / Looka

Build a Premium Brand in an Afternoon

Customers judge your business before they ever talk to you. Your brand has to look the part first. Looka's AI generates hundreds of professional logo options, then builds your full brand kit. Business cards, social templates, email signatures, brand guidelines, all matching, all download-ready. Work that used to take an agency weeks, done before lunch.

Try Looka free
Looka AI logo and brand kit design
11 / HeyGen

Your AI Twin Shoots the Video So You Don't Have To

Your business needs video, and you can't be on camera every time it does. HeyGen builds a photorealistic avatar that delivers any script with your gestures, your expressions, and lip-sync in 175+ languages. Promo videos, training content, personalized customer greetings, all filmed while you were running your business.

Try HeyGen free
HeyGen AI avatar video creation
12 / ElevenLabs

Your Voice, Without the Recording Booth

ElevenLabs clones your voice so accurately people can't tell the difference. Narrate your marketing videos, your training content, and your phone greetings in your own sound, with zero studio time. Need to fix one sentence? Type it. Done. It speaks 70+ languages and it never gets hoarse.

Try ElevenLabs free
ElevenLabs AI voice generation
13 / Pictory

Turn Your Words Into Video That Gets Watched

You've got blog posts, scripts, and slide decks full of good ideas, all trapped in text. Pictory converts them into polished, branded videos with scenes, captions, and voiceover, automatically. Feed it a URL or a script and get back a video formatted for YouTube, TikTok, Instagram, and LinkedIn. Zero editing skills required.

Try Pictory free
Pictory text to video AI
14 / TextExpander

Stop Typing the Same Email Twice

Count how many times your team typed the same customer reply, the same proposal paragraph, or the same set of directions this month. TextExpander turns each one into a two-keystroke shortcut that expands into a full, fill-in-the-blank template on Mac, Windows, and your phone. Hours come back every week, and the typos leave for good.

Try TextExpander free
TextExpander snippet shortcuts
15 / Delphi

Be Omnipresent Without Being Overwhelmed

Your customers, your team, and your community all want answers from you. There's only one of you. Delphi builds a digital mind trained on your content, your processes, and your way of thinking, so people can have a real conversation with your AI in your voice and tone, 24/7. It handles the questions you've answered a thousand times and captures the leads while it does it.

Try Delphi free
Delphi digital mind AI clone
16 / Suno

Custom Songs Without a Studio

A jingle for your brand. Intro music for your videos and podcast. A custom song for a product launch or a customer appreciation event. Suno generates complete original songs from a text prompt in under a minute, vocals and all. Commercial rights included. Musical training optional. The reaction when someone hears a song made just for them? Worth it every time.

Try Suno free
Suno AI music generation
17 / Marblism

Your Next Hire Might Not Be Human

When you're the CEO, the admin, the marketer, and the receptionist, growth stalls. You're too busy running the business to build it. Marblism gives you a team of AI employees who handle the inbox, post your social content, generate leads, write SEO articles, answer the phone, and review your contracts. A full back office that never sleeps. Delegation just got simpler than you thought.

Try Marblism
Marblism AI employees
18 / Gusto

Run Payroll Without Thinking About Payroll

Payroll taxes. Filings. Benefits. Compliance. The stuff that keeps business owners up at night. Gusto automates all of it. You pay your team in minutes, the taxes file themselves, and new hires walk through onboarding on their own. Automate what drains you. This drains everyone.

Try Gusto
Gusto payroll and HR

Disclosure: Some of the links on this page are affiliate links. If you sign up through them, I may earn a commission at no extra cost to you. I only recommend tools I personally use in my business.

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