WORKSHOP

AI Beyond the Hype: Turn AI Into ROI

An immersive masterclass to amplify your brand with automation x storytelling science. Implemented real time.

AI Beyond The Hype | Ethan King
The Big Idea

Stop dabbling with AI. Start doubling.

Your audience doesn't leave this room with a page of notes. They leave with tools they built and content already live.

Ethan King presenting AI adoption data on stage
Ethan King leading the AI Beyond The Hype workshop for a full room
The Masterclass

Most AI training ends with good intentions. This one ends with published content.

9.8/10 average rating across 1,000+ reviews. Winner of EO's "Best of US" award.

What if you could exponentially grow your output without hiring more staff? Most teams never find out. They're stuck at the same question: where do we start with AI? So they watch demos. Save articles. Dabble. And six months later, nothing about how the business runs has changed. Because watching is not adopting.

So Ethan flips the format. Laptops open. Real businesses from the room up on screen. He teaches his TRACE prompting framework and the Six Levels of AI Autonomy, then everyone builds: AI trained on their own voice, custom tools, real content published before the session ends. And every version is customized to your audience, your industry, and your moment.

Ethan teaches it as an operator, not a theorist. He spent 15 years automating his own multi-million-dollar, non-tech businesses and doubled revenue with half the staff. He was an art major, not a tech bro. If he can figure this out, your people can too.

Whether your people identify as non-techy or AI-savvy, they all walk out with working tools they keep the moment class ends: a content engine that runs on 15 minutes a day, hours back in the business within the first week, and adoption that sticks long after the event.

4 hours, fully immersive and hands on
0 coding knowledge needed
13+ skills taught, from prompting to agents
100% built live in the room, on their own laptops
Who This Masterclass Is For

Teams that want results in hand, not more theory.

Entrepreneur Networks & Associations

The award-winning format for chapters, forums, and member events that need a home run.

Founders & CEOs

Ready to multiply the team's output without adding headcount.

Marketing & Ops Teams

Building agency-level output without the agency budget.

The Non-Techy & The AI-Savvy

No coding needed. Beginners keep up. Power users still get their minds blown.

Outcomes

Your audience will leave with

AI Trained On Their Voice

Sounds like them, not robotic slop. Verified as human, live in the room.

Content Already Published

A 40-topic content engine, finished articles, and posts that go live before the session ends.

Their Own Custom AI Assistant

Built, named, and published with their own hands. No coding. No kidding.

Adoption That Sticks

A 90-day playbook: an AI champion, a weekly wins huddle, and metrics that prove the ROI.

Joseph Elias, President of EO West Michigan and Managing Partner of Grand City Capital
"Ethan's workshop was transformative on many levels, and was our highest-rated event (9.92/10). It was so impactful that four new members joined after the event!"
Joseph Elias President, EO West Michigan. Managing Partner, Grand City Capital
"Absolutely loved it! Was just outstanding... worth everything I paid in the 10 years I've been in EO... I feel like I've just gotten the fast pass to life!"
Ed Cox Cox Law Firm
"Single handedly the best speaker and presentation our chapter has ever had."
Brian Kelly EO Birmingham
"I've attended multiple sessions on AI and this one was by far the most beneficial..."
Eryka Morehead President & CEO, Collaborative Planning Group
Social media testimonial about the AI Beyond The Hype workshop Social media testimonial about the AI Beyond The Hype workshop Social media testimonial about the AI Beyond The Hype workshop
See It In Action
The Interactive Brochure
LogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogo
LogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogo
LogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogo

Subscribe to King's Keys

The newsletter for action-takers who want to collapse time and multiply output.

One sharp take. One 10-minute play. One king move. Once per week.

©2026 Ethan King. All rights reserved.