Why Your Business Feels Stuck: Embracing the Seasons of Growth

Have you ever wondered why your business momentum feels off? Maybe it's not about your strategy at all. Maybe you're just operating in a different season.

I recently chatted with Justin from the other side of the globe. While Atlanta shivered through a rare cold snap, he was slathering on SPF in Cape Town. The contrast got us thinking about how seasons shape our habits. When the sun's out, we run outside and feel alive. When it's cold, we retreat to treadmills and rowers and feel cooped up. The same thing happens in business.

Businesses cycle through seasons. There's spring for planting ideas, summer for growth, fall for harvest, and winter for rest or reinvention. If you're in a winter and acting like it's summer, frustration is inevitable. The fix isn't to push harder but to align your actions with the season you're in.

Take a step back and ask yourself what season your business is really in. Are you experimenting and building? Are you scaling fast and need sunscreen? Or are you quietly planning the next leap while it's cold outside? Adjust your expectations accordingly. Growth happens when you respect the rhythm.

So, next time you feel stuck, stop blaming the universe. Recognize your season, focus on the right activities, and enjoy the ride.