How I Use A.I. to Pull 40 Pain Points Out of My Customer’s Mind in Minutes

You don’t need a focus group.

You don’t need to hire a market research firm.

You just need the right question, and a tool that knows how to listen.

That’s how I use ChatGPT. Not for surface-level market research. I use it to dig into the emotional layers your customer might not even say out loud. The things that actually drive buying decisions.

Here’s how you can do it too.

Step one: open ChatGPT and use this prompt.

“Act as a social media marketing expert. Ask me for three things:
A) my company website
B) one product or service I offer
C) a detailed description of my ideal customer.
Then research across the internet—not just my site. Look at how my audience talks online, how competitors position their products, and how customers express their needs. Create a list of 40 things: 10 frustrations, 10 desires, 10 fears, and 10 questions that my customer experiences when shopping for this product or service.”

Now here’s where it gets good.

When I did this for my custom apparel business, Zeus’ Closet, I got insights I’d never considered. People weren’t just worried about shipping times or design quality. They were scared of spending hundreds of dollars and not feeling proud when they put that jacket on. That’s a completely different emotional angle than “fast delivery.” It changed how we marketed everything.

Same thing when I ran this for 6-Pack Dads, my online fitness program for busy fathers. I found out most of these guys weren’t chasing a six-pack. They just didn’t want to feel insecure at the pool with their kids. That hit home. It helped me speak their language. Sales went up.

This works for physical products. It works for digital offers. It works if you’re just starting out or if you’ve been in business for 20 years.

The key isn’t the data. It’s the emotion behind the data.

And when you can pull out 40 emotional touchpoints in less than five minutes, it gives you an unfair advantage. You’ll write better ads, better offers, better copy, and you’ll build solutions that people are actually willing to pay for.

ChatGPT doesn’t replace real customer conversations. But it gives you a running start.

Instead of asking, “What do I sell next?” or “Why aren’t people converting?” you start with a list of what’s actually bugging your customer.

Then you build from there.

Try this. Use it. Let it surprise you.

And if you want help crafting prompts like this that actually move the needle, let’s connect.