Building a brand people trust online isn’t about being famous.
It’s about being familiar.
When I started stuff4GREEKS in college, it wasn’t a startup. It was a side hustle. We were making custom jackets and gear for fraternities and sororities out of a small space with limited resources—but with a whole lot of passion.
Fast forward two decades, and that school project became a national brand, expanded into Zeus’ Closet, and evolved into a speaking, coaching, and book publishing career. I've now published two bestselling books, Wealth Beyond Money and ChatGPT to Double Your Business in 90 Days. I teach entrepreneurs how to use AI and automation to scale their voice and systems without selling their soul.
But none of this came from one viral post.
It came from showing up, consistently.
What Worked for Us
Every day, or almost every day, we showed our audience what it actually looks like to build our business.
- Behind-the-scenes footage of jackets in progress
- Raw video testimonials from clients
- Personal stories about what was working (and what wasn’t)
We weren’t trying to be polished.
We were trying to be real.
Because people don’t connect with perfection—they connect with people.
And that’s where the Know, Like, Trust factor kicks in. If they know you, they can like you. If they like you, they can trust you. And if they trust you, they buy.
The Turning Point: Automation
There was a season where our business was under serious pressure. We were in a legal battle, short on cash, and couldn’t throw money at ads or hire a big team. So we turned to marketing automation.
We used AI tools to create content at scale, schedule it, and repurpose it across platforms. Suddenly, we were showing up everywhere—without adding more to our plates.
It was like cloning myself without losing my authenticity. And it worked.
I now teach this exact strategy in my workshops: how to build an “everywhere” machine that makes you visible without burning you out.
What You Can Do Right Now
If you’re building a brand and wondering how to stand out online, here’s the single most important thing:
Start showing up.
Start today. On your phone. With your real voice.
Don’t wait for a studio, a script, or a strategy deck.
Tell stories. Share wins. Show your process.
Then, start putting systems in place that amplify your content so it works while you sleep.
You don’t need to go viral.
You just need to be consistently visible.
And automation is your unfair advantage.
Want to Build Your Own “Everywhere” Brand System?
I teach business owners how to create omnipresence without overwhelm using AI and automation.
👉 Click here to get started or reach out directly.
Let’s scale your presence and your profits, without scaling your stress.
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