Getting in Creative Flow

Twenty-two years ago, I made the masks that I, and my fraternity brothers, wore when we presented ourselves to the campus.

I found some $5 plastic hockey masks, taped off a diamond area over the eye, and spray painted them red.

I remember making those masks like it was yesterday… that feeling you get when you’re in your creative zone and everything just clicks. I probably stayed up all night painting and perfecting those masks.

Fast forward to today, and here I am making masks again. Twenty-two years later. The irony. This time of course, it’s for a different reason: to help slow the spread of coronavirus. Okay yes, and to replace some of the revenue we lost in March and April. Society is at the point now where face coverings are recommended, and people want to make them a fashion statement.

Although we have a team of amazing artists on staff, I’ve found myself wanting to tinker with different face cover solutions over the past 2 months. Some were more protective, but ugly; others are more attractive and breathable, but won’t protect you from a virus.

It feels like I’m in my creative flow again. The hours fly by, and I get excited when testing out the aesthetics and functionality of each new design.

I get even more excited when people love buying and wearing our creations as a fashion statement. Here’s a video preview of our latest option:

This experience took me back to the core of why I love what I do and why I started my company. I was having so much fun, I stayed up all night tinkering at the office alone.

Now I have 17 years of business experience to back up the creative element. Otherwise it would just be art for art’s sake.

What do you do to get in the zone and activate your creative flow?