Last fall, I spent a week in Moscow, Russia, visiting my brother and his family. During my visit, I toured The Kremlin, Red Square, several museums, churches, the beautiful subways, and even a secret underground bunker from the Cold War era. We also braved the freezing rain, snow, and/or wind to enjoy great cuisine at some nice restaurants.
Of course, being a designer, one thing in particular really intrigued me. There are several popular American restaurant chains in Russia. Dunkin Donuts, Starbucks, Pinkberry, and Chili’s are just a few that I remember seeing as we walked the streets. Their logos are recognizable in any language. Even with entirely different letters and symbols, I immediately recognized these logos.
This is an important thing to consider if you are building a global brand. Will your logo still be recognized even in Cyrillic? Arabic? Chinese?