I recently listened to an NPR interview with Ty Burr, author of Gods Like Us: On Movie Stardom and Modern Fame. The interview piqued my interest because it discussed how last century Hollywood movie studios would manufacture movie stars by essentially packaging young actors into what they wanted them to be. Among other things, this often involved…
There’s a science behind creating logos, and a lot of research is involved. But at the root of it, logo design is art. So how much money is good art worth? How much is a custom piece of art designed specifically for you worth? I once heard a story about the artist Pablo Picasso. I […]
Last fall, I spent a week in Moscow, Russia, visiting my brother and his family. During my visit, I toured The Kremlin, Red Square, several museums, churches, the beautiful subways, and even a secret underground bunker from the Cold War era. We also braved the freezing rain, snow, and/or wind to enjoy great cuisine at […]
Helping companies shape (and reshape) their brands is something that I do. But what about your personal brand? Do you manage yours?
You have a personal brand whether you know it or not. If someone has met you before, a certain image comes to mind when they hear your name. The same way that a certain image pops in your mind when you hear a brand name like Clorox, Kleenex, or Disney. What image do you think comes to mind when people hear your name? Does it match the image you want them to see?